Taiwan Storage Area Network Opportunity Study


Leading IT Vendor in Worldwide Markets

Project Type

Consulting Project

The Challenge

In order to formulate the best vertical marketing strategies, our client requested TechInsight's assistance in developing a study to understand SAN market opportunity in Taiwan, which targeted to find out Taiwan SAN market structure, industry trend, and key players' performance; investigate the existing end-users' behavior & expectation; and assess the future demand of SAN through end-user survey in 4 industries.

The Solution

By achieving the research objectives, TechInsight conducted in-depth interviews from 3 aspects: Vendors, Channels and End-Users. There were total 44 face-to-face and telephone interviews been completed with management or above level. Except from the targeted vendor interviews, TechInsight purposed to digging out the accurate market information and based on Top 500 IC Manufacturing from CW magazine, Telecom, Banking/ Insurance, and Netgen for collecting various opinions from different industries.

The Result

With the study, we found Worldwide SAN market was escalating in a rapid rate at 95.4 % YoY growth rate and reached US$11.06 million by 2000. Taiwan was still under embryo stage. Banking / Insurance hold the most conservative attitude, while Telecom was the pioneer adopting SAN technology and contributed 79% of total revenue. We suggested our customer to put more efforts in marketing to educate the market, and to improve channel's technical knowledge since most of the users were mainly depends on decision making.

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