An Analysis of Notebook Channels in Taiwan


Client

Leading IT Vendor in Worldwide Markets

Project Type

Consulting Project

The Challenge

We attributed the success of notebook sales in Taiwan lots to the channels. Our client was interesting in analyzing the successful notebook vendors' channels, specifically the key successful factors, dealers' behaviors, product & brand image, operation & strategies, and TechInsight opinions.

The Solution

We conducted 3 sets of in-depth interviews to each notebook vendor: 5 value added reseller (VAR), 5 3C resellers, and 10 notebook dealers. Investigated their sales volume, company policy, end-user behaviors, satisfactions to vendor, industry views, voice and recommendations. We made a lot of comparisons tables and analysis, and came out our opinions and recommendations.

The Result

We delivered the market overview, sales analysis, product positioning, vendor ratings, end-user behaviors, and lots of analysis to help our client understand the thoughts of competitors' channels, beyond their own channels. Since channels are most close to buyers, they provided precious industry view and opinions for our clients to rethink about their channel loyalty and strategies. Contributed a lot to their future success.

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