Taiwan Notebook Market Opportunity Study


Client

Leading Notebook Vendor in Japan

Project Type

Consulting Project

The Challenge

Notebook has now become many people's 1st choice when shopping for a PC. In Taiwan, the 2002 ratio for the sale of desktop PC and notebook is 66 : 34 compared to 72 : 28 a year ago. However, the sliding average selling price stimulated user's purchasing intention, but it also squeezed the vendors' profit margin and increased the risk of high level inventory. Facing fierce competition among worldwide leading vendors and local brand players, how to balance between getting market share and earning profit became a critical issue for the client.

The Solution

This study intended to help the client to objectively evaluate how key competitors' standings and their respective strategies in Taiwan notebook market.
TechInsight evaluated based on the following criteria:

- Market size, forecast and top sellers in the line;
- Leading vendors' business models and strategies;
- Product pricing trends;
- Activities of distribution channel;
- Market key players' analysis.

The Result

The client designed its marketing strategy based on our most updated and comprehensive study, including the vendor decided which models will be sending into the battlefield, refined its pricing strategy, reviewed and established new channel structure, and set its after service policy.

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