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Taiwan
CNC / PLC Market Survey
Client
Multinational Machinery & IT supplier in Germany
Project Type
Consulting Project
The
Challenge
This study is our first
non-IT research project. Our client talked to a few research candidates,
and found there were no dedicated machinery research firms in
Taiwan, they gave us the opportunity. Our client intended to find
out the PLC market size, shares, growth, competitive status, channel
operations, customer requirements, satisfaction, loyalty, and
vendor positioning, etc.
The
Solution
To
collect and analyze the market required by the client, we interviewed
7 vendors, 4 distributors, 6 consultancy, and 9 system houses.
We also interviewed 16 OEM vendors among Taiwan's top machinery
manufacturers selected by the client, and finished 30 end-user
interview. All interviews were done by TechInsight experienced
analysts and managers, to come our the detailed analysis and reports.
The Result
Our
report included the market share, brand awareness, customer satisfactions,
product feature, customer requirements, and etc. We also developed
the industry profiles, comparisons, and recommendations, all proved
very helpful. Satisfied with our
results, the client added the CNC study later and the Servo Drive
project in the next year.
With our hard work and professional quality, we not only won this
non-IT research opportunity, and more important - the client's
trust.
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