Taiwan Servo Drive Market - A Marketing & Technical Assessment Study


Client

Multinational Machinery & IT supplier in Germany

Project Type

Consulting Project

The Challenge

Our client intended to launch a new servo drive products overall the world, they wanted to started a Taiwan market study to understand the selected clients' requirements, serve as a decision making aid prior to the product launch in Taiwan. Specifically to analyze the current and future servo drive functionalities and requirements, awareness & comments to the current servo drive products in Taiwan, satisfaction, and price expectation & sensitivity.

The Solution

Although we were strong in IT research and consulting, our client repeatedly requested us to conduct the non-IT (machinery) research for lack of dedicated machinery research resources in Taiwan. The client educated us the all product specifications and concept, then we conducted the face to face interviews with selected companies in 10 industries: Hydraulic Presses, Pneumatic & Hydraulic Machinery; Packing Machinery; Textile Machinery; Woodwork Machinery; Printing Machinery; Plastic Processing Machinery; Rubber Industry Machinery; Stone Working Machinery; Glass Industry, Glass Processing Machinery; Ceramic Industry Machinery; and Automatic Machinery & Equipment.

The Result

Our client trusted us and offered us the machinery research opportunity, we definitely did our best to deliver the best results to meet their expectations. Our report included the market share, brand awareness, customer satisfactions, product feature and requirements - down to very detailed specs. We developed 10 industry profiles, comparisons, and recommendations, which proved very helpful. This is a beneficial project for both parties, with our hard work and professional quality, we not only won the non-IT research opportunity, and more important - the client's trust.

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