Quarterly Taiwan PC Market Insights


Client

Worldwide Leading IT Supplier in Japan

Project Type

Consulting Project

The Challenge

Our client intended to continuously track and monitor Taiwan's PC markets, included Desktop PC, Notebook PC, and PC Server, to understand the quarterly vendor performance, best sold models, industry trends and market issues. We provided the quarterly tracking services and on-site presentations to help them achieve these purposes.

The Solution

We continuously tracked, interviewed the desktop PC, notebook PC, PC server vendors, channels, and industry experts. We complimented with desk research, our resourceful historical databases, and experienced analyst opinions to deliver the accurate market size, market shares, vendor performances by price band, by model, and by CPU. We forecasted the market demands & industry trends, assessed top vendors' performances, marketing activities, industry campaigns and analyzed the reasons for their gain-shares or loss-shares, on the quarterly basis.

The Result

Quarterly research is a good approach to keep tracking of the markets and measuring individual performance. Quarterly on-site presentation is good & efficient for clients to catch up the research results and discuss with our industry analysts. When the marketing scanning mechanism is well established, the accurate and unbiased information will help our client make the best informed decisions.

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