Laser Printer Market Study
Leading Worldwide Printer Vendor in Taiwan
Our client intended to increase
the market shares of their own brand laser printer, and have a
better understanding of the buying behaviors of the target markets.
Such as what was the overall market situations? Market shares?
Why customers purchased injet printers or laser printers? their
Printing requirements? Major specs and applications? Decision
making flows? Selection criteria? and their future printer function
We focused on 5 targeted industries selected by our client:
Banking, Manufacturing, Insurance, Desktop Publishing, and Healthcare,
finished 20 samples among top companies of each segment, total
100 valid samples. We conducted in-depth interviews with MIS managers,
department heads, or company heads. We delivered the total market
size, shares, trends, and analyzed the collected data which included
the expenditures spent in printer hardware, maintenance services,
and printer consumerables, down to the industry segments.
This report proved a valuable resource for
our client to understand the total market size, industry trends,
and their positions. They knew why clients purchased, when they
purchased, and what products/specs clients were likely to purchase.
Such research report provided excellent assistance for our client's
product development, and sales/marketing planning.