Tape Market Study
A Worldwide Leading IT Manufacturer
client was the first-tier IT manufacturer in Worldwide market
that offers various IT H/W & S/W products and services on
a wide range of solutions to establish a competitive brand positioning.
They needed to understand the business activities from both existing
and potential competitors, and determining the market situation
where to comprehend the potentiality of new products as well as
to identify favorable applications and solutions of their target
new product introduction not only opens new doors to operation
revenue but also requires tremendous efforts to educate the market
and build up product awareness and confidence. When addressing
a new product of a company to entry the market, few respondents
will have sufficient knowledge to reliably answer questions about
it. Our solution was to approach and fully understood the business
strategies of major market players (existing and potential) and
the market's behaviors from various distribution channels.
interviewed with twelve preselected major industry players and
the distribution channels, we developed the actual market scenarios
such as company profiles, overall industry outlook and future
opportunities; and delivered to our client as a reference for
marketing and channel strategies planning. This was a good example
of the "informed decisions" made by our valuable client.