3G Wireless Market Opportunity Study
Leading Broadband Telecom Operator in Taiwan
Our client, a later the 3G
license winner, was interesting in the 3G market opportunity in
Taiwan, and how 2G/2.5G subscribers view and precept the upcoming
3G wireless applications. To gain the understanding of people,
in different demographic segments; to collect opinions from payers
among the supply chain and independent opinion leaders; and to
profile the potential license contenders.
conducted 4 sets of in-depth interviews with 2/2.5G Carriers,
Potential License Contenders, System/Terminal Suppliers, and Independent
Opinion Leaders. We also conducted a large scale Web/Telephone
survey to collect 8,411 valid end user samples, and to categorize
them by Management, White Collar/Professionals, Blue Collar/Workers,
SOHO, Teenage/Youth, and Home Makers.
This study was a big success. We delivered
to our client the market conditions, regulation and environment,
mobile value chain, 3G potential contenders, case studies, application
timing evaluation & user preference, forecast & projections,
and our opinions. This report contributed part of our client's
success in winning the 3G license in Taiwan.