Notebook Market Opportunity Study
Leading Notebook Vendor in Japan
Notebook has now become many
people's 1st choice when shopping for a PC. In Taiwan, the 2002
ratio for the sale of desktop PC and notebook is 66 : 34 compared
to 72 : 28 a year ago. However, the sliding average selling price
stimulated user's purchasing intention, but it also squeezed the
vendors' profit margin and increased the risk of high level inventory.
Facing fierce competition among worldwide leading vendors and
local brand players, how to balance between getting market share
and earning profit became a critical issue for the client.
study intended to help the client to objectively evaluate how
key competitors' standings and their respective strategies in
Taiwan notebook market.
TechInsight evaluated based on the following criteria:
- Market size, forecast and top sellers in the line;
- Leading vendors' business models and strategies;
- Product pricing trends;
- Activities of distribution channel;
- Market key players' analysis.
The client designed its marketing strategy
based on our most updated and comprehensive study, including the
vendor decided which models will be sending into the battlefield,
refined its pricing strategy, reviewed and established new channel
structure, and set its after service policy.