Worldwide Leading IT Providers in Taiwan
As a worldwide leading vendor,
our client appreciated the value of resellers' satisfaction, which
has always been a key to guarantee a long term partnership and
business continuity. Reseller satisfaction survey intended to
help our client in determining the satisfaction level of major
PC & Peripheral resellers in the areas of Business Terms,
Support, Marketing, Technical Support, and Product Distribution.
conducted 13 face-to-face interviews with multi-vendor PC &
Peripheral resellers. These resellers carried not only our client's
products, but also for other vendors. Therefore we were not only
collecting their satisfaction and comments to our client, but
also its competing rivals altogether for all unbiased comparisons.
Furthermore, we structured this evaluation research into 5 distinctive
operation areas with 26 key factors to be carefully investigated;
by breaking down the Business Terms into 6 subcategorizes; dividing
the Operation Support into 4 groups; separating the Marketing
Activities into 5 distinctive areas; studying the Technical Support
from 5 diffident angles and examining Product Distribution systems
by 6 perspectives.
In this survey, we listened to resellers' voices. Resellers
were near customers, influenced customer purchases, dealt with
several vendors; their loyalty and satisfaction were important
to vendors' long term success. We delivered to our client the
reseller satisfaction ratings, each factor's relative importance,
vendor comparisons, channel issues and comments. Then our client
could base on this report, objectively measure their channel management
results and determine areas for improvement.