PC Package Software Study
Worldwide Leading Software Vendor in Asia
We conducted this study twice
in a year to understand the total market size and share for Taiwan
PC package software in 1993 and 1H 1994. The PC package software included
in this study were Word-processing, Spreadsheet. Presentation,
Office Suite, Database, Language, and Groupware.
interviewed the leading PC package software vendors as well as
all of their distributors. The vendors covered in this study were
Microsoft, Lotus, Borland, WordPerfect, SPC, CA, Coral Draw, etc.
Distributors included were Acer, Eten, Synnex, Wordpro, Unalis,
Tech Pacific, Sinster, Zero One, CMS, Hwa-Yu, SIS, Three Wave,
We estimated total 63,406 units of package software worth
US$13.7M were sold to Taiwan marketplace in 1H1994, which accounted
57% of the unit software and 35% of the dollar value in 1993.
We not only analyzed the market dynamics, profiled the market
positions of Microsoft, Lotus, and other leading software vendors,
but also studied their marketing activities, and investigated
the opportunity of Upgrade and Academic software packages.