Voice Technology and Applications in Taiwan
Leading IT Supplier in Worldwide Markets
Our client planned to
enter Taiwan's Computer Voice Technology (CVT) software markets,which
included Speech to Text, Text to Speech, Voice Navigation; prior
to the product launch, they wanted to know the market size, growth,
segmentation, competitive status, customer applications and function
requirements, price expectations, etc.
interviewed 12 industry leaders in Academic Research Institutes,
Government Research Units, and Commercial Industry; to understand
the technology breakthrough and current development. We also conducted
a large scale telephone survey to interview 464 Workstation/PC
users among selected segments, namely Telecom & Media, Government
& Education, Production, Distribution, Health, Finance, Transportation,
PC-Home, Mac-Corporate, Mac-Home, and IT Companies; to understand
the use users' adoption willingness and the price expectations.
this new market area, we delivered the overall market size from
industry players' forecast and the analysis of market potentials.
We described Taiwan CVT research teams' progress, budget and plan,
product differentiation, market accelerators and prohibitors.
We analyzed the end users behaviors and expectation, and concluded
that it's an obscure market due to technology bottlenecks, Chinese
words characteristics, and the immature solutions; it's also a
high demand/low fulfillment market, caused the wait and see attitude
of most vendors and end users. We
suggested our client keep in early penetration, set conservative
sales target, free/trial marketing & promotional strategies,
invest in solution development, and research partnership building.
Our suggestions resulted our client in concluding a less aggressive
sales and marketing plan, saved millions dollars and marketing
effort. It proved this technology & solution were not widely
accepted until many years later.