Users' Purchase Behaviors on PC Operating Systems
Leading IT Vendor in Worldwide Markets
This study intended
to understand end-users' adoption on PC operating systems, awareness
of the PC OS and vendor perception, purchase preference and preferred
channels. It was designed to be a quick study to answer all questions
within the shortest possible time frame.
finish this assignment with the very tight time pressure, we collected
656 valid samples in the Taipei Computex. We grouped all samples
by Home users (248) and Corporate users (408); as well as Windows
users and non-Windows users to investigate the different usage
and behaviors of different segments. We also collected their opinions
to IBM's OS/2, to compare with the dominating Microsoft Windows.
accounted 71%, DOS 18%, both Windows & OS/2 7%, OS/2 only
1%, and others 3%
in this survey.
We delivered a lot of analysis regarding overall PC OS market,
shares, usage, end user purchased channel, willingness to upgrade,
PC OS awareness, satisfaction, and function requirements. This
study helped our client to understand their product positioning,
customer purchase behaviors & expectations, and to formulate
the best sales and marketing strategies.