Kiosk System in Taiwan - An Opportunity Study
Multinational IT supplier in Japan
Our client intended
to launch a new "touch & find" Kiosk system in Taiwan.
Prior to the product launch, we were invited to start a consulting
project to achieve the below purposes: How big was the market
potential? What were the major applications for Stand Alone and
Through Network in selected industries? How were the expected
hardware & software spending? What were the purchase behaviors
and selection criteria of the potential buyers by industry?
interviewed 80 leading companies in 16 selected industries, included
Airport, Hotel, Travel Agency, Department Stores, Construction,
Entertainment, Wholesaler, Retailer, Book Store, Airline, Land
Transportation, Banking/Securities, High Education, Hospital,
Government Hall, Library. We intended to develop the overall market
size, shares, customer purchase behaviors, selection
applications; and by screening 16 industries to find out the target
markets through the desk research and end user studies.
delivered the overall Kiosk market size for both hardware, software
from 1996-2000, based on the population and the surveyed results.
We told client the expected prices from clients, and ranked the
selected 16 industries by the market potential, and the reasons
why. This comprehensive report helped our client catch up the
market overview in a very short time frame, with a very effective