Spending Patterns of Taiwan's Top Financial Companies
Leading Global IT Supplier
Our client's target
markets were Taiwan's top 50 financial companies, included 3,320
branches. However all market information regarding the financial
industry included the smaller segments of 118 companies and 5,568
branches, distorted the client's performance and misled the market
positioning for both internal and headquarters. How to come out
an accurate market shares and performance evaluation to formulate
the correct marketing plan? How to reduce the impact of incorrect
interpretation of the target markets?
did a census to interview all the top 50 financial companies,
included PRSB, Government banks, Private banks, New banks, and
Foreign banks; and excluded those non-target markets, such as
Trust/Investment, Insurance, Bond/Securities Finance, Securities
Companies, Credit Corporations, Farmer Associations, Fisher Associations.
We investigated their IT expenditures in 1995, 1996, and 1997
budget. We analyzed their purchases in Mainframe, Branch Server,
PC Server, PC Terminal, Networked PC, Stand Alone PC, Storage,
ATM, Application, and Other IT Purchases.
delivery included the complete IT spending patterns and share
pictures of 1995, 1996, and 1997 forecast. We told our client
what were thought and planned by the top financial companies and
their future IT directions, the reasons and considerations. Based
on our report, the client co-wark with their headquarters to redevelop
their new year marketing plan, proved a big success.