Multimedia on Demand Market In Taiwan


Client

Multinational IT supplier in Japan

Project Type

Consulting Project

The Challenge

Our client intended to launch a series of MOD (Multimedia on Demand) products in Taiwan at the end of 1998. How big was the market potential? What were the major applications for MOD and Broadcast in various industries? How were the current market players doing? What were the purchase behaviors and selection criteria of the potential buyers by industry?

The Solution

We interviewed 15 MOD vendors and system integrators, as well as conducted 80 in-depth face to face discussion with leading companies in 21 selected industries, included Airline, Airport, Department Stores, Construction, Banking, CATV, Hotel, Hospital, Museum, TV Stations, University, Theaters, Travel Agents, etc. We intended to develop the overall market size, shares, customer purchase behaviors, selection criteria, major applications; and to screen 21 industries to find out the target markets through the complete sets of desk research, vendor, channel, and end user studies.

The Result


We delivered the overall MOD market size for both hardware, software in 1997, 1998, and 1999. We highlighted the overall 97-99 CAGR was 210% for MOD revenue, whereas the MOD software CAGR was 205%. We delivered the vendor/SI performance, business views, and strategies. We analyzed the client buying behaviors and customer expectations, and through the analytical skills, we ranked the 21 industries by their purchase potential. This comprehensive report helped our client catch up the market overview in a very short time frame, effectively.


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