on Demand Market In Taiwan
Multinational IT supplier in Japan
Our client intended
to launch a series of MOD (Multimedia on Demand) products in Taiwan
at the end of 1998. How big was the market potential? What were
the major applications for MOD and Broadcast in various industries?
How were the current market players doing? What were the purchase
behaviors and selection criteria of the potential buyers by industry?
interviewed 15 MOD vendors and system integrators, as well as
conducted 80 in-depth face to face discussion with leading companies
in 21 selected industries, included Airline, Airport, Department
Stores, Construction, Banking, CATV, Hotel, Hospital, Museum,
TV Stations, University, Theaters, Travel Agents, etc. We intended
to develop the overall market size, shares, customer purchase
applications; and to screen 21 industries to find out the target
markets through the complete sets of desk research, vendor, channel,
and end user studies.
delivered the overall MOD market size for both hardware, software
in 1997, 1998, and 1999. We highlighted the overall 97-99 CAGR
was 210% for MOD revenue, whereas the MOD software CAGR was 205%.
We delivered the vendor/SI performance, business views, and strategies.
We analyzed the client buying behaviors and customer expectations,
and through the analytical skills, we ranked the 21 industries
by their purchase potential. This comprehensive report helped
our client catch up the market overview in a very short time frame,