Desktop Publishing Market in Taiwan
Nasdaq Software Vendor in USA
Our client intends to
launch a new professional page layout product in Taiwan in 2H1999.
They wants to decide the engineering effort, product positioning,
localization demands, and best marketing strategies before the
want to size the H/E DTP market potential and forecast, competitive
status, end-user application & expectations, and understand
the conversion opportunities from Mac platform to PC. We finished
10 face-to-face interviews to H/E DTP vendors & channels.
We also conducted 80 face-to-face end user surveys to 16 industries.
50% traditional media companies and output/print centers; 50%
the high-tech, semiconductor, software and notebook manufacturers.
These companies represent the emerging opportunities that will
likely purchase the new software to do the in-house layout and
pre-printing work, instead of outsourcing.
described Taiwan H/E DTP market size for 1997, 1998, and 1999
forecast, segmented by Line Art, Page Layout, and Image Process.
We told our client the market shares and competitive products
& movement. We delivered the end-user usage, language, platform,
switch willingness and expectations among 16 surveyed industries.
Based on this 180 pages report and several discussion meetings,
our client had made the informed decisions and formulated the
successful product launch in Taiwan.