decision-making in the technology industry - be it in the product,
marketing, supply chain, partnering or areas - has never been
more difficult, and the risks have never been higher. This highly
complex, high-risk environment is here to stay. As such, quality
research and information to support key decisions has never been
more important. It is TechInsight's mission to provide the critical
information inputs and insights needed to make good decisions.
conducted hundreds of research projects, TechInsight believes
the purpose of research is to help people solve problems. Through
rigorous research methodologies, comprehensive data collection,
sophisticated analyses and creative data presentation, TechInsight
delivers to customers clear and convincing findings and recommendations
that can be translated into quick and successful action.
Most research companies focus only on the "what" of
problems. That is, helping clients only understand "what"
is going on in their business or market. TechInsight's philosophy
is to push technology research much further to explain not only
the "what", but also the "why", and most importantly
the "so what". We explain "why" through empirical
analysis, competitive analysis, and trend projections. "So
what" comprises our views of what the information means and
what actions clients should take to improve their business.
the "what's", "why's", and "so what's"
of research require a close working relationship, and a deep understanding
of our client's business issues. Our approach is to work with
you as a team from scooping the project, through reviewing interim
results and implications (and modifying scope if necessary), to
product high-impact presentations designed to communicate the
right messages in the correct way for your company.